With more than 25 years of experience, we live sports because it is
imprinted in our DNA.
With more than 25 years of experience, we live sports because it is
imprinted in
our DNA.

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In addition to his current leading consultancy and agency role, Olli served the sports industry most recently as CEO of the European Tennis Federation, and European Representative of the ATP & ITF entities, and Sports Forums of the IOC/EOC as well as European Union. He has an outstanding track-record in the sports business spanning a multitude of sport disciplines, with rich experience in brands, events, and the management of elite athletes.
Devoted to the sports, leisure and entertainment industry, Olli has decades of proven, successful international experience in major partnerships across many different environments, from individual athletes and board rooms to sporting federations, and to corporate clients.

marketing and communications professionals to bring you
Choice 360 Sports & Leisure.
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In addition to his current leading consultancy and agency role, Olli served the sports industry most recently as CEO of the European Tennis Federation, and European Representative of the ATP & ITF entities, and Sports Forums of the IOC/EOC as well as European Union. He has an outstanding track-record in the sports business spanning a multitude of sport disciplines, with rich experience in brands, events, and the management of elite athletes.
Devoted to the sports, leisure and entertainment industry, Olli has decades of proven, successful international experience in major partnerships across many different environments, from individual athletes and board rooms to sporting federations, and to corporate clients.
Externals/Service Providers
Externals/
Service Providers




We have passion to create, innovate, service and make a difference in order to leave a long-lasting legacy. Human 2 Human not only B2B or B2C with a great Team of professionals around and involved.

We have passion to create, innovate, service and make a difference in order to leave a long-lasting legacy. Human 2 Human not only B2B or B2C with a great Team of professionals around and involved.
Most importantly… fantastic people
with passion, ability, competence, and
horsepower to deliver.