In addition to his current leading consultancy and agency role, Olli served the sports industry most recently as CEO of the European Tennis Federation, and European Representative of the ATP & ITF entities, and Sports Forums of the IOC/EOC as well as European Union. He has an outstanding track-record in the sports business spanning a multitude of sport disciplines, with rich experience in brands, events, and the management of elite athletes.
Devoted to the sports, leisure and entertainment industry, Olli has decades of proven, successful international experience in major partnerships across many different environments, from individual athletes and board rooms to sporting federations, and to corporate clients.