Balance the World.
The new Sam Volery Brand.
Balance the World.
The new Sam Volery Brand.
Balance the World.
The new Sam Volery Brand.
About Sam Volery
Sam Volery is a Swiss highliner from Zurich. He has been slacklining since 2007 and made highlining 2011 to his main discipline and, in that, he has managed to set several Guiness World Records. His most famous project was a 540m long alpine highline in Switzerland. Sam connected two of the Churfirsten as part of the Sommerchallenge on SRF. Beside walking long highlines Sam invented countless new tricks on the slackline – He have been the first to do a handstand or a shoulderstand on a highline. He is the only person worldwide who can perform a consistent handstand on highlines.
Sam's branding should reflect his nature. The aim was to show his closeness to the nature in contrast to the extreme Sport he does. The Choice 360 creatives created a Logo concept, colour palette and font selection for Sam. With these tools, promotional documents - such as the portfolio and the website - were created. Those documents serve to provide information about Sam and his Sport and to give Supporters/Sponsors a platform to present themselves.
About Sam Volery
Sam Volery is a Swiss highliner from Zurich. He has been slacklining since 2007 and made highlining 2011 to his main discipline and, in that, he has managed to set several Guiness World Records. His most famous project was a 540m long alpine highline in Switzerland. Sam connected two of the Churfirsten as part of the Sommerchallenge on SRF. Beside walking long highlines Sam invented countless new tricks on the slackline – He have been the first to do a handstand or a shoulderstand on a highline. He is the only person worldwide who can perform a consistent handstand on highlines.
Sam's branding should reflect his nature. The aim was to show his closeness to the nature in contrast to the extreme Sport he does. The Choice 360 creatives created a Logo concept, colour palette and font selection for Sam. With these tools, promotional documents - such as the portfolio and the website - were created. Those documents serve to provide information about Sam and his Sport and to give Supporters/Sponsors a platform to present themselves.
Simple. Dynamic. Sam.
The Logo
Simple. Dynamic. Sam.
The Logo is a creation of four elements. Those elements were an important part for Sam in his briefing. The biggest Challenge was to combine all of them and stay simple and minimalistic.
Simple. Dynamic. Sam.
The Logo is a creation of four elements. Those elements were an important part for Sam in his briefing. The biggest Challenge was to combine all of them and stay simple and minimalistic.
The Concept
S & V
The initials S & V are dynamically conceived and elaborated.
Mountains
The outer shape of the initials form the outline of the mountains and thus represent an important part of Highlining.
Slackline
The semicircle represents a part of the slackline hanging between the mountains.
Smile
A value of Sam, "sporty playful", was incorporated into the logo with a hidden smiley.
S & V
The initials S & V are dynamically conceived and elaborated.
Mountains
The outer shape of the initials form the outline of the mountains and thus represent an important part of Highlining.
Slackline
The semicircle represents a part of the slackline hanging between the mountains.
Smile
A value of Sam, "sporty playful", was incorporated into the logo with a hidden smiley.
Brand Colours
Minimalistic.
Nature. Sport.
We have dealt with color psychology, because it plays a major role when it comes to the interaction between customer and brand. Colors arouse emotions in the viewer, which are decisive for purchase. They also communicate values, which is why the color palette for Sam was carefully elaborated.
Minimalistic. Nature. Sport.
We have dealt with color psychology, because it plays a major role when it comes to the interaction between customer and brand. Colors arouse emotions in the viewer, which are decisive for purchase. They also communicate values, which is why the color palette for Sam was carefully elaborated.
The color green stands for freshness, health, environmental awareness, endurance and sustainability. Green signals nature and balance - Essential for communication of the brand Sam Volery
The second color orange is associated with activity, liveliness and youth. Orange represents vitality and lust for life.
The color gray communicates renewal. Moreover, this color represents the mountains and thus embodies an important place for the sport of highlining.
The color green stands for freshness, health, environmental awareness, endurance and sustainability. Green signals nature and balance - Essential for communication of the brand Sam Volery
The second color orange is associated with activity, liveliness and youth. Orange represents vitality and lust for life.
The color gray communicates renewal. Moreover, this color represents the mountains and thus embodies an important place for the sport of highlining.
From Sportswear to Business Card.
Consistent Branding.
From Sportswear
to Business Card.
From Sportswear to Business Card.
The Website.
The goal of the website is to impress with clear navigation and short but concise texts. For this purpose, we have developed a structure of the website together with Sam. On the website you can find information about Sam and his successes, his sport and commercial opportunities.
The goal of the website is to impress with clear navigation and short but concise texts. For this purpose, we have developed a structure of the website together with Sam. On the website you can find information about Sam and his successes, his sport and commercial opportunities.
The Portfolio.
With the newly created branding, an additional , important document for Sam was created. In order to give potential sponsors and partners information about him and his sport, his portfolio was created with the brand guidelines.
With the newly created branding, an additional , important document for Sam was created. In order to give potential sponsors and partners information about him and his sport, his portfolio was created with the brand guidelines.
